Friday, March 24, 2023

Apple rolls out cheaper Retina iMac, 15-inch MacBook Pro with Force Touch

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The other big change to the MacBook Pro is optional: Users can get a discrete AMD Radeon R9 M370X graphics card when Intel’s integrated Iris Pro graphics fall short. It’ll cost you, though, as it’s only available with the $2,499 model that also has 512 GB of storage and a 2.5 GHz Intel Core i7 processor.

cheaper Retina iMac

As for the Retina display iMac, Apple adds a cheaper $1,999 variant with a 3.3 GHz quad-core Intel Core i5 processor, AMD Radeon R9 M290 graphics, and a 1 TB hard drive. The existing model, which has a 3.5 GHz processor, AMD Radeon R9 M290X graphics, and a 1 TB fusion drive, is getting a $200 price drop to $2,299.

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Why this matters: While these aren’t major product launches for Apple, they spread some of the company’s big technologies across more of the product line. Force Touch is now standard on every MacBook except the MacBook Air (and is reportedly on the way to the iPhone), and the Retina display iMac is just a $200 upgrade over the regular 27-inch model. It’s not hard to imagine both technologies being standard across Apple’s lineup in a year or two.




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William M. Alberts
Unable to type with boxing gloves on. Professional beer scholar. Problem solver. Extreme pop culture fan. Fixie owner, shiba-inu lover, band member, International Swiss style practitioner and holistic designer. Acting at the intersection of design and mathematics to save the world from bad design. I'm a designer and this is my work.

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