Mumbai: The $385 million acquisition of TEN Sports is set to make Sony Pix Networks a first-rate cricket broadcaster in Asia because it seeks to make bigger its Twenty20-ruled portfolio.
Sony Corp-owned SPN holds broadcast rights for the yearly cash-rich Indian Superior League Twenty20 cricket event even as also having the rights for the home leagues in South Africa and the West Indies.
TEN Sports activities will now upload all three formats of international cricket to the community with the broadcast rights of forums in South Africa, Pakistan, Sri Lanka, West Indies and Zimbabwe.
SPN’s biggest competitor Famous person Sports activities, a unit of Rupert Murdoch’s twenty-first Century Fox, owns rights to cricket giants India’s home matches, Australia, England and additionally the worldwide Cricket Council-organised International Cups.
“We’ve got IPL that is the biggest cricket belongings. So that it will now be complemented through the rights of 5 cricket boards that TEN Sports activities has rights to,” SPN Leader Government N.P. Singh instructed Reuters in an interview.
“We’re already the home of international football. We can now get the UEFA Champions League and the Europa League.”
Besides broadcasting the NBA and the NFL in India, SPN additionally holds rights for the 2018 FIFA World Cup in Russia, the below-17 World Cup, and soccer leagues such as Spain’s Los angeles Liga, Italy’s Serie A and the English FA Cup.
With TEN also holding rights for soccer’s UEFA Champions League, Europa League, French League and English soccer League Cup amongst other Sports activities, it will be a strong blend.
TEN Sports activities also operates in numerous international locations in South Asia, in addition to the Maldives, Singapore, Hong Kong, Middle East and Caribbean, and could help SPN end up a family name in the ones regions.
“It’s a deal of strategic Importance for Sony. It is a step within the route of consolidating our position in Sports activities broadcasting,” Singh stated by phone.
“TEN comes with a totally robust brand and has been within the market for over a decade now and has been a hit. The network of channels additionally has a very sturdy portfolio of rights which complement our existing Sports channels.
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“They’ve a sturdy footprint outdoor India as nicely. All this put together, it made best feel for us to make the acquisition.”
SPN, which closing year struck a cope with Sports activities broadcaster ESPN to launch new channels and foray into virtual market, a Walt Disney unit, will preserve to keep all the 3 manufacturers — Sony SIX, Sony ESPN and TEN — as of now.
Singh said boom in advertising sales in India changed into dependent on events and an occasion like the IPL has visible a yr-on-year increase of upwards of 15 percent.
They’re additionally focusing their efforts on developing their digital platform Sony LIV.
“If there are massive activities like the FIFA or the cricket Global Cup for the duration of the 12 months you may see a surge in ad revenues,” he said. “We’re looking at upping our ante on original content material advent different for our virtual platform.”