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Droom Forays Into New Automobile Trade, Launches Initiatives To Lure Users During Festive Season

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Droom Forays Into New Automobile Trade, Launches Initiatives To Lure Users During Festive Season

Gurugram-primarily based online car transactional market, Droom, has announced its foray into the new automobile phase. Established in 2014 by former Shopclues CEO Sandeep Aggarwal and Rishab Malik, Droom allowed customers to shop for and promote used vehicles. It’s miles a mobile-first marketplace with a presence on three systems, i.E. Android, iOS, and desktop. Sandeep Aggarwal, founder, and CEO of Droom, stated, “Earlier, we wanted to cognizance at the used-vehicle section and trade the manner it features through digital equipment. In the same vein, we want to create a paradigm shift In the conventionally-run new vehicle sector and bring about a tremendous disruption for the advantage of the stop consumer.”

Droom ForaysAlready established as a used-automobile buying and selling platform, Droom’s new vertical release right before the festive season will bolster its position as a one-stop shop for purchasing and promoting automobiles. Droom is introducing new initiatives like a financial institution loan (up to 50% of car fee pre-accredited), a door-step test force, and many others at the side of the release of the brand new class. Droom has also tied up with major brands, including Nissan, Chevrolet, Skoda, Mahindra, and Hero Electric.

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According to a corporation declaration, Droom currently has over 74K+ B2C dealers, 25K+ merchandise, and 102K+ listings. It also claims to have a listed GMV of $796 Mn. It claims to have sold 30K used vehicles to date. Earlier this year, in June, Droom had raised an undisclosed amount in its series B round of investment led via Singapore-based early degree tech fund BEENEXT and virtual Garage of Japan. Current investors LightBox Ventures and Beenos also participated Within the spherical.

In August, it released an OrangeBookValue (OBV) vacation spot website on its Android and iOS apps, more than one partnership, and a third-birthday celebration internet publishers’ widget. OBV lets users measure the truthful market value for any used automobile with simple parameters like make, model, yr, trim, and kilometers pushed. Other gamers in this phase include OLX, Quikr, Carwale, and Cardekho. Com, Spinny, and Zoomo, among others.