Tuesday, October 19, 2021

Changing Customer Needs and Demands in the Eyewear Industry




The eyewear industry has been drastically growing due to society’s incessant dependency on electronics. Consumers’ eyes are glued to either their desktop, smartphone, or TV screens, and it doesn’t seem like it’s going to get any better anytime soon. With Generation Z growing up having only lived in a world where they could chat with their friends via an iPad screen, people are consequentially purchasing more eyewear products due to reduced vision. Thankfully, photochromic glasses that block blue light exist in this bustling industry to tackle this everlasting issue.

Eyewear

Eye strain is one of the most common symptoms of blue lights effects on the eyes. The technology that consumers use daily has a harmful blue light that can lead to dry eyes and eye strain. The human eye is sensitive to a very minute light frequency referred to as the visible light spectrum. As a result of having the shortest wavelength visible to humans, blue light is also composed of the greatest energy source. At such a powerful energy level, the eye has difficulty blocking the blue light from reaching past its cornea and lens all the way through its retina. The more a person is exposed to this harsh blue light, the more they will reap poorer vision results. Children, who make up most Generation Z, are more susceptible to the compounding effects of blue light since their crystalline lens reacts heavily to short light wavelengths.

It is imperative to understand the extent of the health problems that may persist with prolonged exposure to blue light and how the eyewear industry’s blue light blocking innovations can allow consumers of all walks of life to stay safe. Age-related macular degeneration (AMD) is one of the most severe effects that can come from the onset of repeated blue light exposure. This essentially means that people who consume technology for multiple hours a day may experience permanent vision loss over the years. The main effects of continuous blue light exposure are the damaging effects of the eyes cones, which house sensitive cells responsible for light and color vision, and the retinal pigment epithelium, the home cell-replenishing molecules.

Cataracts are another potential threat, although perhaps not the most surprising one. Cataracts are when vision begins to seem blurry or foggy due to the eye’s clear lens fogging up over the years. Blue light is said to speed up perhaps this process that is often experienced in aging folks. Sleep issues are evidently a result of too much technological exposure before bedtime. While blue light stimulates the brain by mimicking the sun’s wavelengths, a cognitive stimulant for wakefulness, memory, and alertness is boosted and may result in a disrupted sleep cycle.

How can consumers stay safe by protecting themselves from adverse effects due to blue light exposure in a world where it is impossible to remain offline? Purchasing affordable or nicely branded photochromic glasses that block blue light seems to be the popular answer. With the rise in North American disposable income and the need for eyeglasses spiking high, consumers prefer to purchase new glasses to replace their old ones. In terms of eyewear demand, a great shift has been made upwards towards luxury and branded eyewear.

While consumers are quick to buy $500 pairs of Dior eyeglasses, they’ll find that they will need to change prescriptions more often due to the reduced vision thanks to blue light exposure. Also, keeping up with the ever-changing trends of eyeglass frame sizes, shapes, and styles, swapping between designer specs comes with an exorbitant price tag. The innovations for affordable and accessible specs that target the blue light phenomenon take over the industry with photochromic glasses that block blue light. The renewal of prescription glasses in the low-cost and disposable lenses segment is estimated to skyrocket in the next couple of years.




William M. Alberts
Unable to type with boxing gloves on. Professional beer scholar. Problem solver. Extreme pop culture fan. Fixie owner, shiba-inu lover, band member, International Swiss style practitioner and holistic designer. Acting at the intersection of design and mathematics to save the world from bad design. I'm a designer and this is my work.

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